LOOKING TO BOOST YOUR DIRECT MAIL CAMPAIGNS?

As you know, Mspark offers turnkey solutions include shared mail products and direct mail products like our Mega Sheet and 4-page Inserts—all supported by data analysis and targeting along with award-winning graphic design.  We have innovated to help businesses like you achieve even better results.  With our Boost Solution we integrate your traditional shared or direct mail campaigns with targeted digital ads that increases frequency, measures foot traffic, and amplifies your message.  Reach out to your Mspark Account Executive to learn more today.

INTEGRATED MARKETING SOLUTIONS AMPLIFY RESPONSE

Utilizing any of our shared or direct mail products and our Boost Solution delivers a digital ad to your target households, setting the stage for the arrival of the printed marketing piece in their mailbox. This multichannel approach increases frequency, measures foot traffic, and amplifies your message, resulting in increased response.

Warms up the Mailbox

Marketing approach "warms up mailbox" as impressions start 1-2 days prior to the in-home date and run for a total of 10 days.

Increases Reach & Frequency

Direct mail and digital advertising work synergistically to boost response rates by 118% and conversion rates by 28% versus print alone.

Captures Foot Traffic

Delivers online performance reporting, including in-location foot traffic attribution, and validates campaign performance.

FREQUENTLY ASKED QUESTIONS

Absolutely. Our all-inclusive pricing rates include design, printing, postage, and shipping so there are no hidden fees in our process. In fact, we have an award-winning design department who just received another round of awards from a national design competition.

Do you already have a direct mail piece designed and printed? We can put your business in our shared direct mail package as well, which will save you money when compared to solo direct mail options.

According to research from the go-to source for marketing statics, the Data & Marketing Association, direct mail has the highest response rate by far when compared to email, paid search, online display ads and social media. The average response rate of direct mail in 2017 was 5.1% for a house list. Compare that to 0.4% for social media and 0.2% for email and paid search. Keep in mind, 5.1% is just an average. We have many clients who have seen even better results than that! Check out our Success Stories section for more on the response rates our clients have received.

Our Strategic Analytics team brings together many types of data to create a much more insightful view of your customers than a geography-based mailing list. They create a mailing profile that tells you who your best customers are, where they live, what they like, and where you can find prospects that most resemble your customers. In other words, we have the ability to target your current and potential customers all the way down to the household level. For even more detailed information about our targeting capabilities, please visit our data analysis page.

FURNITURE RETAILER CASE STUDY

CLIENT OBJECTIVE

After a recent relocation, this furniture retailer needed to increase awareness of the new location while also promoting their annual Customer Appreciation Event to new and existing customers.

OUR APPROACH

  • Perform lifestyle analysis utilizing client provided customer data

  • Identify key geography around the new location based on lookalike customers and propensity to purchase furniture

  • Segment customers by geography to receive varied, targeted offers.

RESULTS

0%
Increase in sales YOY
$0
In sales directly attributed to mail campaign

FURNITURE RENT-TO-OWN CHAIN

AMPLIFIES DIRECT MAIL SUCCESS

WITH DIGITAL ADDRESSABLE GEO-FENCING

CLIENT OBJECTIVE

A rent-to-own furniture chain wanted to highlight Black Friday sales to its loyalty program members. The retailer hoped to maximize the reach and performance of its direct mail pieces while driving and tracking customers to 111 of its storefronts at a low Cost Per Visit (CPV).

OUR APPROACH

  • Utilized client list of more than 107,000 addresses of loyalty members

  • Targeted the client list with direct mail pieces and addressable geo-fencing digital ads

RESULTS

0
Advertiser-reported sales transactions both online & in-store
0
Physical store visits
$0
Cost per store visit

Those who received both ads were 30.78% MORE LIKELY  to visit the furniture chain than those who only received the mailers, highlighting the benefit of running a digital campaign alongside direct mail.

Call us at 1-877-620-6283 for more information